Health & Wellness
Shopify for health and wellness brands built to grow on subscription
Health products sell on trust. Customers scrutinise ingredients, read compliance claims, and compare alternatives before buying. Then, when they find something that works, they subscribe. We build Shopify storefronts that earn that trust , and subscription architecture that captures the LTV.
What we build for health & wellness e-commerce.
Supplement & Health Product Storefronts
Product pages built for transparency: ingredient tables, certifications, usage guides, and benefit-led copy within compliant claim boundaries.
Subscription Bundle Architecture
Subscribe-and-save for single products, stack bundles (e.g. morning/evening routines), and protocol-based bundles , with customer-facing flexibility to modify without cancelling.
Compliant Product Copy & Claim Structuring
Health claims structured within EFSA (EU), ASA (UK), and TGA (ANZ) guidelines , claim copy that converts without creating regulatory risk.
Google Ads & Shopping for Health Products
Performance campaigns built for health product restrictions on Google , approved claim structures, approved ad copy, and landing pages built to pass editorial review.
Email & SMS Retention
Refill reminders, health education sequences, supplement stacking recommendation flows, and re-engagement campaigns via Klaviyo.
AOV Optimisation
Bundling logic, frequently-bought-together recommendations, and volume discount mechanics built to increase average order value on the first transaction.
Health & wellness e-commerce by region.
United Kingdom
Health supplement e-commerce in the UK is governed by ASA advertising standards and EFSA health claim regulations. UK Shopify builds need compliant product copy, strong Trustpilot integration, and Klarna for premium health protocols.
United Kingdom e-commerceMENA
Halal certification is a buying requirement for many health supplement customers in the UAE and Saudi Arabia. Arabic product content, Halal ingredient verification display, and local payment gateways are the configuration priorities for wellness brands entering the Gulf.
MENA e-commerceAustralia & New Zealand
TGA (Therapeutic Goods Administration) in Australia governs permitted therapeutic claims for listed medicines and complementary goods. ANZ health brands need TGA-compliant product content and Afterpay at checkout for higher-priced supplement protocols.
Australia & New Zealand e-commerceEurope
EFSA-regulated health claims must be listed from the approved claims register to appear on product pages for EU customers. Multi-language health content, cross-border VAT, and country-specific pharmaceutical restrictions require careful configuration for pan-European health e-commerce.
Europe e-commerceBuilt to stack: NutriHealth case study
NutriHealth needed a supplement storefront engineered for AOV from day one , not just a product listing page with a buy button. We built subscription bundles, stacking recommendation logic, and Google Ads campaigns that drove profitable acquisition from launch.
- Subscription bundle AOV higher than single-product average
- Google Shopping campaigns live within first week
- Refill email flow deployed before first fulfilment
Health & Wellness work.
Selected health & wellness builds and growth programs delivered on Shopify and HubSpot.
Health & wellness e-commerce , common questions.
How does eSolve structure health product claims on Shopify to stay compliant?
We work with your team to map product benefits to regulator-approved claim structures (EFSA for EU, ASA guidelines for the UK, TGA for ANZ). The claims are built into product templates as structured copy blocks so they are consistent across the catalogue.
Can you configure supplement stacking and bundle recommendations on Shopify?
Yes. We build bundle product pages, frequently-bought-together apps, and protocol-based collection pages (e.g. "Morning Stack", "Sleep Protocol") that guide customers toward higher-AOV baskets.
How do Google Ads work for health and supplement brands given advertising restrictions?
Health supplement Google Ads require compliant landing pages, benefit-led (not disease-claim) ad copy, and in some cases country-specific ad policies. We build pages and ad structures designed to pass Google's editorial review and maintain account health.
Do you build Shopify health stores that sell in both the UK and EU?
Yes. We configure Shopify Markets to handle multi-currency pricing, country-specific claim copy, and VAT handling for brands selling across the UK and EU from a single Shopify admin.
Explore other industries
- Pet Nutrition & Pet FoodSubscription commerce, repeat purchase retention, and D2C for pet brands.
- Wholesale & Distribution (B2B)B2B portals, tiered pricing, and wholesale ordering on Shopify.
- Outdoor & Sporting GoodsHigh-SKU catalogues, gear configurators, and performance marketing for outdoor retailers.
Ready to grow your health & wellness brand?
Tell us your category and current platform. We'll show you exactly where the gaps are and what a build or growth engagement looks like for your vertical.