TrendsLoot
Scaled to spend: profitable multi-channel performance marketing on a thin-margin catalog
TrendsLoot is a Canadian retailer of trending consumer goods, a category defined by fast-moving SKUs, compressed margins, and a paid-acquisition arms race against every other player chasing the same trend cycle. eSolve built TrendsLoot a multi-channel performance marketing operation engineered to scale ROAS profitably on a margin structure that punishes inefficiency.
Services
- Multi-channel paid media management (Google Shopping, Meta, TikTok)
- Product feed optimization
- Retargeting funnel architecture
- Conversion tracking & attribution
- Creative testing operations
Tech Stack
The Challenge
Trending consumer goods is one of the least forgiving categories to run paid acquisition in. Margins are thin enough that a couple of points of wasted ad spend turns a profitable campaign into a loss. Trend cycles are short, so a winning ad creative this week is dead next week.
The brief: scale paid acquisition across Google, Meta, and TikTok at the same time, and keep ROAS in a profitable band on a catalog that would not sit still.
The Solution
We built TrendsLoot a paid media operation designed around the realities of the category: feeds that stay healthy, channels that work in concert, and a creative testing rhythm that keeps pace with the trend cycle.
Product feed optimization as the foundation
Every paid channel reads from the catalog, so feed quality is upstream of every other metric. We restructured product titles, descriptions, attributes, and category mappings to maximize match-rate and Quality Score.
Google Shopping as the core demand-capture engine
Shopping and Performance Max campaigns are structured to capture high-intent demand against the live catalog, with bid strategy, audience signals, and product groupings tuned to actual margin tiers.
Meta and TikTok for demand creation
Meta and TikTok carry the discovery load, with creative built around short-form video, UGC-style angles, and trend-native formats. Audiences are layered and paced so cold spend feeds the warmer surfaces.
A weekly creative testing cadence
In a trend-driven catalog, the bottleneck on scale is creative, not budget. We run a structured weekly test cycle so the winners can be scaled and the losers killed before they bleed.
The Results
TrendsLoot operates a paid acquisition program where Google, Meta, and TikTok each carry a defined role, the feed never silently rots, and creative is replenished fast enough to outrun the trend cycle. ROAS scaled with budget rather than collapsing under it.