Manufacturers & Industrial Equipment (B2B)
B2B e-commerce for manufacturers and industrial equipment suppliers
Industrial buyers expect to find technical specs, check stock availability, and place a reorder without calling a rep. We build Shopify Plus portals that give your dealer network and direct customers a procurement experience that reflects the quality of the equipment you make.
What we build for manufacturers & industrial equipment e-commerce.
Complex Product Catalogue Architecture
Product structures for equipment with multiple configurations, model variants, compatible accessories, and regional specification differences , all browsable and filterable.
RFQ & Custom Quote Flows
Request-for-quote workflows for non-catalogue or large-volume orders , feeding directly into HubSpot deal pipelines with automated sales rep assignment.
Dealer & Distributor Portals
Password-protected portals for authorised dealers with wholesale pricing, inventory visibility, and drop-ship order routing.
Technical Documentation & Spec Sheets
Shopify metafields and file management configured to serve CAD files, compliance certificates, installation guides, and data sheets from product pages.
ERP & Inventory Integration
Real-time stock sync, purchase order management, and order routing between Shopify and ERP systems (SAP, NetSuite, MYOB, Epicor).
HubSpot for Dealer Relationship Management
Connect dealer order history, quote activity, and account health to HubSpot CRM , giving your sales team visibility across every dealer account.
Industrial equipment e-commerce by region.
United Kingdom
UK manufacturers face growing demand from distributors and direct buyers who want self-service procurement. Shopify Plus dealer portals reduce inbound sales call volume and give buyers 24/7 ordering capability with correct trade pricing.
United Kingdom e-commerceMENA
Industrial equipment procurement in the UAE and Saudi Arabia is tied to large infrastructure and construction programmes. B2B portals here need Arabic/English content, credit terms, and local logistics partner integration for heavy equipment delivery.
MENA e-commerceAustralia & New Zealand
ANZ manufacturers serve mining, agriculture, and construction sectors. Dealer portals with GST-correct pricing, freight logistics integration (heavy equipment carriers), and ITAR/export compliance metadata are the configuration priorities.
Australia & New Zealand e-commerceEurope
CE certification display, multi-language technical documentation, and distributor pricing by country are the requirements for industrial equipment brands selling across the EU from a single Shopify Plus instance.
Europe e-commerceManufacturers & Industrial work.
Selected manufacturers & industrial builds and growth programs delivered on Shopify and HubSpot.
Industrial equipment e-commerce , common questions.
Can Shopify handle complex equipment configurations with many variants?
Yes, with the right architecture. We build product structures using Shopify metafields and metaobjects to represent equipment configurations, compatible accessories, and regional spec variants without hitting Shopify's native variant limits.
How does a Shopify RFQ flow work for custom or large-volume orders?
We build a form-based RFQ flow on Shopify that captures product selections, quantities, and delivery requirements, then creates a HubSpot deal automatically with the enquiry data. Sales reps receive a notification and respond with a custom quote.
Do you integrate Shopify with SAP or other manufacturing ERPs?
Yes. We integrate Shopify with SAP, NetSuite, Epicor, and MYOB depending on the client's existing stack , syncing inventory levels, order status, and customer account data in real time.
Explore other industries
- Pet Nutrition & Pet FoodSubscription commerce, repeat purchase retention, and D2C for pet brands.
- Wholesale & Distribution (B2B)B2B portals, tiered pricing, and wholesale ordering on Shopify.
- Outdoor & Sporting GoodsHigh-SKU catalogues, gear configurators, and performance marketing for outdoor retailers.
Ready to grow your manufacturers & industrial brand?
Tell us your category and current platform. We'll show you exactly where the gaps are and what a build or growth engagement looks like for your vertical.